Internet Marketing


Programme Content

This dynamic one-day course will provide you with underpinning knowledge and the key principles of digital marketing as follows:

Digital Marketing in Context

  • What is digital marketing?
  • Understanding the impact of technology on marketing practice
  • What opportunities does the power shift to consumers provide for marketers?

Introduction to Search Engine Optimisation

  • Definitions
  • Tips for search engine optimisation
  • Web tools to assist search engine optimisation

Introduction to Email Marketing

  • Email marketing strategy
  • Tips for effective email marketing

Introduction to Mobile Marketing

  • The mobile marketing market
  • Strategy for mobile marketing
  • Tips for effective mobile marketing

Introduction to Social Tools

  • Introduction to the concept of social referral
  • Introduction to the primary social media tools for business
  • Introduction to strategy for use of social tools
  • Measurement of social media for marketing