E-Marketing

Programme Content

This dynamic one-day course will provide you with underpinning knowledge and the key principles of digital marketing as follows:

Digital Marketing in Context

• What is digital marketing?
  
• Understanding the impact of technology on marketing practice
  
• What opportunities does the power shift to consumers provide for marketers?
  

Introduction to Search Engine Optimisation

• Definitions
  
• Tips for search engine optimisation
  
• Web tools to assist search engine optimisation
  

Introduction to Email Marketing

• Email marketing strategy
  
• Tips for effective email marketing
  

Introduction to Mobile Marketing

• The mobile marketing market
  
• Strategy for mobile marketing
  
• Tips for effective mobile marketing
  

Introduction to Social Tools

• Introduction to the concept of social referral
  
• Introduction to the primary social media tools for business
  
• Introduction to strategy for use of social tools
  
• Measurement of social media for marketing