Making the Media Work for You

Making the Media Work for You


This workshop provides ‘hands on’ training on how to be proactive in the media. It will equip participants with the skills to get their message across effectively and confidently. Participants will experience how the media works and learn how to target  messages for public consumption.

Programme Content

  • How to find your story
  • Editorial conference – make your story media friendly
  • Re-analyse your press release
  • The ‘do’s and don’ts’ of radio interviews
  • Three minute radio interviews
  • Critique of radio interviews

Participants will be invited to bring a press release to the workshop. It will be beneficial if you have some experience of writing a press release but it is not a prerequisite.

Duration & Mode of Delivery

In this one day workshop you learn how to be proactive with your information for the media and build confidence in working with the media. Your press release will be critiqued in a simulated editorial conference and you will be advised on how to target the content for particular audiences. You will also learn how to ‘sell your message’ through a simulated radio interview.

Who should attend?

This course is suitable for staff who promote the work of the organisation or ‘sell’ the company’s good news stories and events using the media. You may also be the person who responds to or deals with journalists with ‘breaking news’.